Contagious

Thu, 30 Mar 2023 12:33:04 +0000

People share things that make them look good to others: Just as people use money to buy products or services, they use social currency to achieve desired positive impressions among their families, friends, and colleagues, so to get people talking, companies and organizations need to mint social currency. Give people a way to make themselves look good while promoting their products and ideas along the way.”